overview

We take it as a point of pride that media companies – from Nielsen Business Media and USA Networks, Rolling Stone and US Weekly to Esquire and Reader’s Digest – hire DKC to represent their brands and promote their content. Our success with media outlets and content providers stems from our keen understanding of what IS a story, and our comfort level with campaigns as grandiose as the launch of Huffington Post and Howard Stern on Sirius or as granular as positioning our editorial clients as experts on news of the day.

We are also attuned to the business of media. We know the outlets and reporters who cover the industry and the trade publications and blogs that influence the influencers. We understand the need to drive readers to content – online and off – and advertisers to those readers, using the media itself to fuel that virtuous cycle. Smart partnerships with other brands and clever events – think Esquire Apartment or Billboard conferences – are promotional vehicles used to great effect by DKC.

related case studies