overview

The world of consumer products is fast paced; as consumer tastes shift, so does media attention. DKC’s lifestyle and consumer products practice capitalizes on the topic of the day, and fits our clients into the news cycle. We mix smart marketing ideas and events to garner maximum buzz for our client’s products.

For UVSunSense, a wrist band that informs the user to reapply sun block, we sought connect with increasing anxiety about sun exposure. Working with a leading dermatologist, we garnered media placements led to record sales. Our work with Kool-Aid has centered around cause-marketing with KABOOM!, the national nonprofit dedicated to providing play spaces in underserved communities. For Dylan’s Candy Bar, a chain of unique candy stores, we leveraged founder Dylan Lauren’s star power to garner attention for “nostalgia based” candy products in magazines, newspapers and on television.

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