Why DKC? « DKC News

why DKC?

overview

DKC has broken the mold of traditional public relations to create a bold new hybrid of strategic, results-oriented public relations and integrated marketing. We create thorough, effective and all-encompassing communications programs that connect clients to audiences and enliven brands.

our services

Strategic Counsel Companies come to DKC seeking industry experts who know the media, know how to drive business results and competitively position products and services to win market share. Often times this may also mean raising the profile of company executives, as an alternative way of raising brand profile, and positioning executives as commentators and influencers.	Media Relations A major strength of the agency, we know how to formulate stories for maximum coverage in print, online and broadcast. Strong relationships with working journalists, combined with an experienced staff, means that we get you the coverage you deserve.
Integrated Marketing We firmly believe in the power of shared brand equity, and so work to create partnerships across brands that are buzz-worthy and generate press coverage for all partners. We are also firm believers in experitiential marketing, and have a strong track record creating high-impact events and marketing platforms for our clients.	Crisis Management You never expect a crisis, but when you have one, the speed with which you communicate to your stakeholders can mean the difference between a small problem, and a major intractable one. DKC can help you with crisis preparedness, and with tackling communications when the unexpected happens.
Public Affairs We combine our consumer marketing and media relations expertise with our knowledge of what’s currently happening – and what’s coming next – in public affairs. Our media and political contacts are among the strongest in the nation, allowing us to create discussions and events that can garner attention. In particular, we’ve focused on issues campaigns that can impact policy makers in Washington, DC while also reaching people throughout the country.	Digital From blogs to Facebook to Twitter, iPhone apps, YouTube and Flickr, DKC can help you to master Web 2.0 for your brand. We’ll work with you to create a cohesive digital strategy, and then create your online presence – which may include one or all of the above. Once you are up and running, we’ll also help with monitoring and handling any challenges that may arise, from technical to content.

We believe that clients deserve the creativity and attention of a boutique agency, combined with the intellectual heft and depth of experience of a much larger firm. At DKC, we combine both, and break down the silos so that client account teams pull knowledge and expertise from across the agency. This brings new life and thinking to clients, and keeps our staff engaged and excited to come to work.