Newsday

April 29, 2008

Miley Cyrus: A mistake or shrewd public relations?

NEW YORK, April 29, 2008 – "It's not without precedent that a child star gets to a point in a career where management looks to evolve his or her image a little," says Sean Cassidy, president of New York-based public relations giant DKC. "I don't want to imply that's what's at work here, but the intent may have arguably been to release what they believe are tasteful photos and position them in an adult format as opposed to a child one. Child stars run out of race track, careerwise, if they don't effectively transition to adulthood, but ... the audience that likes Hannah Montana is an audience that may find the other objectionable."

– DKC President Sean Cassidy commenting on Miley Cyrus’ Vanity Fair photo shoot