NEW YORK, January 24, 2008 – Penta Water, a Carlsbad, California maker of ultra-purified premium drinking water, has selected Dan Klores Communications (DKC) to develop and implement its public relations campaign in 2008. DKC will work with Penta to build awareness of its purified water product in the New Year.

According to Penta, DKC was selected for the innovative way that it viewed the Penta brand, with the resources and expertise to "break Penta out of the mold of other water brands."