NEW YORK, January 24, 2008 – Drinks Americas Holdings, Ltd., a leading owner, developer, and marketer of premium Iconic alcoholic and non-alcoholic beverage brands, announced today that it has retained Dan Klores Communication (DKC) to handle its public relations worldwide.

J. Patrick Kenny, President and CEO of Drinks Americas, stated, "As the company grows, we need to ensure that we have partner agencies that understand our industry and can assist us in managing the strong media interest in our Icon brands. With our evolving relationship with Universal Interscope and our participation in events such as next week's Super Village sponsorship in Phoenix during the Super Bowl with 944 Magazine or Willie Nelson's Old Whiskey River Sponsorship of the event's Celebrity Poker Tournament, Dan Klores Public Relations' activity is an important part of our Icon marketing plan."

"Drinks America is an innovative company with a unique business model and superior products," said Adam Schiff, Senior Vice President, DKC. "In today's cluttered marketplace, it is essential to stand out from the competition and Drinks has shown the ability to do so by building brands with Iconic high-profile partners. We look forward to working with this cutting edge company and its Iconic group of products, building these already valuable assets together."