Publicizing sports clients is much more than box scores and standings. Every aspect of the sports world - leagues, event properties, sponsorships and athletes - is covered on and well beyond the traditional sports pages. Bridging the communications gap with the subtle nuances inherent to supporting a publicity/marketing campaign is where DKC works at its best. Not only is our expertise reaching out to the core audience through the sports media, but we seek newsworthy angles and tap into our extensive pool of journalists to create brand exposure in other important media areas including lifestyle, entertainment and business.

We have been entrusted by some of the most prestigious brands to create and implement comprehensive public relations campaigns that drive results. DKC was selected by the National Football League to handle the league’s first kickoff concert held in Times Square shortly after the September 11 tragedy. That event drew 500,000 fans and positioned the league as innovators. Warner Home Video tapped DKC to handle the communications program supporting its new Sports DVD division. In addition to publicity and promotions, DKC serves as a liaison between Warner and the NFL, NHL and NBA). To date, the company’s revenue has grown 300 percent. In handling this year’s US Open, DKC worked with the USTA to generate unprecedented local and national coverage that helped the Grand Slam tournament become the highest attended and highest rated over the last five years!

Our formula for success is based on unmatched creativity and a keen understanding of how the news process works. Applying this formula to the project at hand has been a differentiating point for DKC for the past decade. In the case of ESPN, we highlighted members of the Watersmeet Nimrods HS Basketball Team featured in the network’s landmark ESPN 25 “Without Sports” advertising campaign. With them, we booked segments featuring the entire team on "The Tonight Show” and “CBS Sunday Morning.” On behalf of New Balance, we created the Honorary Team New Balance, a group of real life breast cancer survivors including a 51-year old man, who traveled on the Susan G. Komen Race for the Cure circuit and broke through the sponsorship clutter while producing positive recognition for the footwear company.

Understanding that sports is big business is why emerging leagues and new business ventures including the Arena Football League and Liberty National Golf Club have partnered with DKC to assist them in gaining credibility and establishing a strong footprint with media and consumers alike. In less than six months, DKC produced two separate Wall Street Journal A1 stories on the AFL and Liberty National Golf Club. The results included new two new ownership groups for the AFL and over a dozen half million dollar memberships for a golf club scheduled to open in July of 2006.

For all of our sports clients, we bring the resources and experience of the entire company into the fold which means that publicity experts from the world of entertainment, fashion, corporate, government, consumer products, film, technology, healthcare, etc. are all part of the process and execution. Coupled with this expertise is a media savvy and understanding of the sports culture and how it fits into the overall media landscape. These assets are what our clients have come to rely upon in today’s world of sports.