objectives

DKC was retained by SIRIUS Satellite Radio to announce the acquisition of Howard Stern’s radio show and to promote Sirius’ original content.

strategy

DKC developed and executed a major media blitz to promote SIRIUS Satellite Radio and to drive holiday radio sales timed with the start of The Howard Stern Show on SIRIUS.

DKC developed unconventional initiatives to generate widespread media coverage and build buzz around SIRIUS Satellite Radio including a Thanksgiving rally in Union Square during which Howard Stern handed out gifts to fans.

DKC created and announced a partnership with Eminem, Shady Records and Interscope Records to create a cutting-edge hip-hop music channel exclusively for SIRIUS.

DKC developed and publicized the “World’s Sexiest Voice” contest with Motley Crue, Gilbert Gottfried and Jim Breuer as celebrity hosts for SIRIUS’ Maxim Radio.

DKC announced Catholic Radio channel with New York Times exclusive.

result highlights

DKC’s public relations efforts have resulted in media coverage in top-tier outlets including New York Times, USA Today, Wall Street Journal, Billboard, Associated Press, Reuters, Washington Post, Los Angeles Times, and Hollywood Reporter.

DKC secured cover stories in Entertainment Weekly, New York Magazine and Esquire.
Broadcast coverage include “Today Show,” “60 Minutes,” and “Late Show with David Letterman.”