objectives

DKC was retained by Forest City Ratner Companies, one of the country’s leading developers, to prepare the groundwork for a Frank Gehry-designed development in the Atlantic Yards near downtown Brooklyn.

strategy

The cornerstone of DKC’s strategy was a community and media awareness program consisting of outreach to local advocates and activists around affordable housing, public space development, sustainable development and other community and design benefits.

DKC handled all messaging for the development over the next four plus years, including media materials, local, national and international, along with all media events, including everything from individual reporter walking tours to international press conferences with Frank Gehry and the landscape architect Lauri Olin.

result highlights

In addition to dealing with all levels of media, DKC arranged for numerous editorial board and opinion meetings, ultimately winning support for the project from the New York Times, Daily News, New York Post, Newsday and Crains. DKC also secured coverage of the project throughout the United States and in outlets in the UK, France, Italy, Germany, and Japan, among many others.