objectives

DKC was charged with bringing back the relevance of Atari and making it once again synonymous with addictive, high-quality gaming.

strategy

DKC has helped to increase Atari’s mindshare and profitability by strategically engaging both game enthusiast and mainstream audiences.

DKC heavily increased focus for Atari’s titles beyond the gamer press, taking it into mainstream entertainment pages, bringing the company a heightened profile while reaching a widespread casual gamer audience.

DKC has also generated excitement with the game enthusiast community surrounding the release of Atari titles. DKC has overhauled the way that information about Atari is released to gamer media, frequently releasing news, videos, and images of key titles such as “Ghostbusters,” “Chronicles of Riddick,” and the “Backyard Sports” franchise to top outlets.

result highlights

DKC’s efforts have resulted in widespread media coverage in outlets such as: USA Today, New York Post, Washington Post, Parade, Chicago Sun-Times, Miami Herald, San Francisco Chronicle, Detroit Free Press, PC Magazine, Sports Illustrated for Kids, Associated Press, GamePro, Playstation Magazine, XBOX Magazine, GameInformer, etc.

Titles such as “Ghostbusters” and “Chronicles of Riddick” have consistently been among the most buzzed-about games in the industry according to the widely read GameStats Monitoring.