From the New York Times launching a social media ad program to Wrapp and FreeMonee allowing brands to send gift cards to consumers based on their Facebook information, this edition of This Week in Digital underscores the importance of using all the tools in your digital toolkit to communicate effectively to your target audience. We hope you enjoy this round-up of digital news and how it relates to communications between brand and consumer.

The New York Times announced the launch of Ricochet, a new digital advertising approach that blends media buying with a brand’s social media presence...